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UAE fintech "YAP" raises $41mln and expands into Saudi, Egypt, Pakistan and Ghana

1 month 1 week ago

YAP continues to redefine the fintech sector in the region and our robust product development pipeline reflects the growing needs of our customers

YAP, the leading fintech revolutionizing the digital banking experience in the Middle East, Africa, and South Asia, said today that it had raised US$41 million to fund its operations and growth. The latest investment comes from Saudi Arabia’s Aljazira Capital alongside notable investments from Abu Dawood Group, Astra Group, and Audacia Capital. It plans to complete its Series A by the end of the year. More than 130,000 users have signed up for the app in since its launch in 2021, a record number in the region.

In addition to the record number of users on the platform, YAP’s ability to be at the forefront of innovation and strategic digital advancement has led to a partnership with Bank AlJazira to launch its consumer and business banking platforms in Saudi Arabia.

YAP has also received regulatory approval in Pakistan and Ghana to offer similar services in those countries and plans to soon launch in Egypt.

“YAP continues to redefine the fintech sector in the region and our robust product development pipeline reflects the growing needs of our customers. The interest that we have received from investors shows that there is a strong demand for fintech products, and we remain committed to making digital banking enjoyable and easy for our customers,” said YAP Co-founder and Group CEO Marwan Hachem. “There is incredible demand for fintech products in the region and we are well placed to be a market leader to address these needs.”

YAP offers a simple digital user interface that provides a complete view of a consumer’s spending analytics, easy ways to transfer money and pay bills, and real-time notifications of purchases, withdrawals, and transfers. With no minimum balance required and a host of money and financial service tools, the app is designed to change the way people bank in the region. The app also offers a virtual card for secure online shopping. YAP’s product development pipeline includes a new multi-currency offering, products for children and households, equity trading, loans and buy now pay later through the YAP Store, the YAP Financial Marketplace and the YAP Hub.

“We are delighted to see the consumer, regulatory and investment community have a positive response to the launch of our products and services and we would like to thank our investors for their trust and support. The momentum and growth we have seen since our launch validates the need for the YAP platform throughout the region. We look forward to expanding into new markets and enhancing our offering in the months ahead with these investments,” said YAP Co-founder and Managing Director Anas Zaidan.

YAP is redefining the fintech sector in the Middle East, Africa, and South Asia by creating smarter and faster financial tools. The app offers a suite of versatile features such as analytics and budget tools, card controls, easy money transfers, real-time notifications of purchases, debit, pre-paid, virtual cards and more. With an extensive database of resources at their fingertips, users can go from financially inexperienced to expert money managers. YAP partners with banking partners in various regions to provide IBAN and BIN sponsorship for users. YAP is available to download on iOS and Android devices.

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