Odiggo Expands to Dubai and Riyadh

The founders of the automotive tech app Oddigo, Ahmed Nasser and Ahmed Omar, announced in an interview with Arabian business, that their company started operating in the UAE market on Wednesday. The start-up, which connects car owners with automotive parts and services, was launched in Egypt towards the end of 2019.It has identified an opportunity in the $61 billion market for automotive parts and accessories in the MENA region.

Oddigo meets a market need by connecting the best fitting suppliers and car service providers to the car owners, saving the latter precious time and effort. It receives the supply from the vendors, so the prices are cheaper than the market price. Car owners, especially in the UAE, have always found it difficult and time consuming to take care of their cars. People spend hours looking for a car part or a good quality and trusted service provider to fix their cars.

The company charges suppliers a small fee on every transaction that they receive through their platform. This works for the suppliers or car services providers because it helps them to increase their sales and reach more customers effectively. In return, Oddigo provides suppliers with a 24/7 branch covering all the country of operation with no marketing expenses.

The automotive parts and accessories is a $61bn (AED224bn) industry in the Middle East and Africa alone which is a brilliant opportunity for Odiggo to use their e-commerce expertise to transcend the market and become the leading company in the industry.

The company received its first round of funding from angel investors. However, as it started to expand rapidly, it started looking for investment to improve their product and be more scalable in each dimension of the business.

The company now has a number of globally recognized board members, including Essa Al-Saleh (ex-CEO of agility logistics and current CEO of electric trucks manufacturer Volta trucks) to Agitero OG.

The company is now expanding to Dubai followed by Riyadh, Saudi Arabia very soon. They are mainly focusing on the GCC for now as it is still a huge market untapped market.