Basata Holding's $7 Million Investment and Regional Expansion Plan

Basata Holding for Financial Payments, a prominent Egyptian e-payment services company, has announced a significant investment and a clear strategy for growth. The company plans to invest $7 million in 2026 to reinforce its market position and pursue ambitious regional expansion.

Key Strategic Initiatives

Acquisitions: The company is actively evaluating potential acquisition opportunities as part of its regional expansion plans. Final decisions on these strategic moves are expected before the end of this year.

New Investment Services: Basata is preparing to introduce new investment services through funds. These services will be launched in collaboration with the company's sister and subsidiary companies. With final regulatory approvals in sight, the full launch is anticipated before the conclusion of the current fiscal year.

Regional Expansion: Basata is leveraging its stake in Madfoatcom, a Jordanian payments company, to enter the Saudi Arabian market before year-end. In parallel, Madfoatcom itself is set to begin operations in Morocco and Kurdistan by the end of this year, further extending the group's regional footprint.