AI Meets VOC: Supercharging PDMA Offerings for the Future

Overview: This insightful webinar explores how the Product Development and Management Association (PDMA) partnered with Applied Marketing Science (AMS) to transform their innovation strategy using Voice of Customer (VOC) research. By collecting feedback from both their members and non-members, PDMA gained a deeper understanding of their community's actual needs and the changing demands of professional organizations. AMS employed its advanced, specifically trained Large Language Model (LLM) to quickly and accurately identify detailed customer needs, demonstrating a performance level comparable to that of experienced human analysts.

The session will detail how this AI-powered VOC research not only uncovers significant insights but also helps prioritize these needs through a quantitative survey, guiding PDMA's future offerings. Attendees will learn how this approach enables organizations to adapt to evolving trends and maintain a strategy focused on both members and non-members.

Join this webinar to discover how AI can drive innovation, improve decision-making, and reshape the future of professional organizations.

Key Takeaways:

Discover AI's Power in VOC Research: Learn how PDMA used AMS's innovative VOC research process to gather crucial feedback from members and non-members, leading to a comprehensive understanding of customer needs and preferences.
Understand LLM's Impact on Qualitative Data: Explore how AMS’s refined LLM accurately extracts detailed customer needs as efficiently as trained human analysts, highlighting AI's effectiveness in quickly gathering actionable insights.
Prioritize Needs with Quantitative Analysis: Understand how PDMA used a quantitative survey to rank the identified customer needs, ensuring their future offerings directly meet the expectations of both members and non-members, setting them up for long-term success.
Gain Insights on Evolving Professional Organizations: Learn how PDMA is using VOC data to adapt to the changing landscape of professional organizations, ensuring their offerings remain relevant and valuable to a diverse and evolving audience.

Meet the Speaker: Brian Sheil is a Senior Manager at Applied Marketing Science (AMS), specializing in using customer insights to drive product development and business decisions. With experience across various industries, Brian has led complex research projects globally. He is also a skilled trainer and coach, focusing on building his team’s expertise in Voice of the Customer research. Brian holds an MBA and a B.A. from Providence College. www.ams-inc.com