Entlaq Launches "Arqam," Egypt's First Fully Integrated Data Analytics and Market Intelligence Platform

 A new platform named "Arqam" has been introduced as the first fully integrated Egyptian platform for data analytics and market intelligence. This strategic tool is designed to reshape the national economic landscape by providing advanced resources for data visualization, analysis, and reporting.

Arqam is positioned to boost decision-makers’ ability to outline policies and business plans grounded in reliable, high-quality data. Its mission is to be a primary driver of Egypt’s economic transformation, contributing to national growth, job creation, investment attraction, and improved governance.

The platform serves a wide range of users in the Egyptian market, including individual researchers, students, startups, and small and medium-sized enterprises (SMEs).

Operating on a multi-tiered Software-as-a-Service (SaaS) subscription model, Arqam offers a free plan for individuals and students, professional plans for startups and SMEs, and enterprise-level subscriptions for large institutions, with discounted packages also available for universities and non-profit organizations.

This initiative is highly significant given the estimated annual financing gap of $46 billion for SMEs in Egypt, with Arqam facilitating access to crucial economic insights.

The platform’s launch comes as Egypt’s big data analytics market is witnessing rapid expansion, projected to grow at a compound annual growth rate (CAGR) of 5.9% through 2031.

The initial Minimum Viable Product (MVP) is scheduled for release in September, followed by a pilot soft launch in October, with the full-scale platform including all services and features scheduled for December 2025.