FAB’s Lime app enters Egypt’s fintech scene with $9.4 million investment

Lime Consumer Finance, Egypt’s leading platform dedicated to education financing and a fully owned subsidiary of the First Abu Dhabi Bank Group (FAB) in the UAE, has officially launched within Egypt’s fintech ecosystem. The company is beginning its operations with a strategic focus on educational finance.

Authorized by Egypt’s Financial Regulatory Authority (FRA), Lime provides accessible, transparent, and structured financial solutions tailored to Egyptian families. While education is its primary offering, the Lime app is designed for future growth into additional essential sectors, supporting broader financial inclusion goals.

Lime helps families budget and pay for educational expenses across a wide range of institutions, including nurseries, schools, and universities. With over 30% of Egypt’s population under 15 (CAPMAS, 2025), education-related financing is a natural priority. The platform offers installment plans between 6 and 12 months, covering amounts up to EGP 1 million, with a fast, digital onboarding experience and near-instant loan approvals.

Ahmed Mohsen, Lime’s CEO and Managing Director, noted that the company has entered the market with an initial investment of USD 9.4 million, capitalizing on Egypt’s simultaneous growth in both private education demand and digital financial services—driven by its youthful demographics and government support for financial inclusion.

He emphasized: “Lime is proud to be advancing Egypt’s Financial Inclusion Strategy by directly addressing a critical need. We’re providing families with transparent, reliable, and easy-to-access education financing—and this is just our first step. With strong investment in digital infrastructure, we’re committed to delivering a seamless customer journey, powered by a cutting-edge credit decision engine.”

Lime’s Board of Trustees brings together prominent leaders from key sectors aligned with the company’s mission, including:

• Mariam El Samny, Head of Consumer Banking, FABMISR
• Refaat Zayed, Head of Retail Credit, FABMISR
• Abdallah El Ebiary, Managing Director, Alvarez & Marsal Sovereign Advisory
• Mohamed El Kalla, CEO, CIRA Education
• Magda Habib, CEO and Founder, Dawi Clinics
• Omar Bassiouny, Founding Partner, Matouk Bassiouny and Head of Corporate and M&A

With the backing of FAB Group and a diverse, experienced leadership team, Lime aims to promote financial inclusion and generate long-term impact in Egypt’s fast-growing fintech space. While education is the launchpad, Lime is set to expand into other vital life sectors in the near future.